In order to celebrate the 100th anniversary of the Turkish Republic, a goal has been set to reach 50 million tourist arrivals to Turkey with US$50 billion of tourism revenue and to become 5th largest tourism destination by 2023. In 2012 alone, over 36 million visitors generated annual tourism revenue of approximately USD 29 billion.
The number of hotel rooms has increased rapidly to satisfy the demand.Hilton, Starwood, Marriott, Wyndham, Shangri-La and Marti, among others, opened new properties in 2012 and plan more investments to keep pace with the annual influx of tourists. Other brands with the intention to invest include Nikki Beach Hotels, MGM, Emaar, Bvlgari, Armani, Jumeriah, Mandarin, Rezidor, and Soho House. Istanbul alone will be home to 100 new hotels, about 40 of them five-star properties, over the next two years, taking the city’s bed capacity to 100,000.
Among the major markets in the region, Istanbul, Turkey, reported the largest number of rooms under construction in January with 4,228 rooms. The country’s Mediterranean resort of Antalya is listed with Paris, London, New York, and Singapore as one of the top 5 tourist destinations in the world. The country itself is the 6th most popular country in UNWTO`s “Tourism Highlights 2012” report.
Noppen`s 3rd Annual Turkey Hotel Expansion Summit will gather Developers, Investors, Regulators, Construction Companies, Architects, Solution Providers, Financial Institutes and Associations to discuss projects, future investment, international involvement, design trends and technology updates.